Evinco Knowledge Sharing Column Blog

Photo – Hong Kong Sunset



February 7th, 2010

Hong Kong Sunset

These photos are free for personal or commercial use.

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Graph Paper Printer software enables you to print a variety of blank graph papers.

You will never need to buy graph paper again! Print it out when you need it.

Graph Paper Printer offers different types of blank graph paper printing. It includes music manuscripts, Cartesian paper, Mercator paper, polar paper, dot paper, hexagon patterns, Axonometric paper, Table and others.

It has 20 pre-defined patterns built in the software. You can even customize the paper details, specify line colors, widths and page margins to fit your own needs.

Graph Paper Printer software can be found in
http://www.snapfiles.com/reviews/graphpaper-printer/graphpp.html

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Ten Don’ts in Email Marketing



January 28th, 2010

1. Don’t bomb the recipient’s inbox.

2. Don’t make it too long. A short but clear message is enough.

3. Don’t use large number of exclamatory or punctuation marks

4. Don’t misspell words or use poor grammar.

5. Don’t use JavaScript or background images.

6. Don’t send irrelevant content.

7. Don’t send emails without unsubscribe links.

8. Don’t harvest email addresses in Internet

9. Don’t email customers after they opt-out.

10. Dont’t swap or rent your email list to others.

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These photos are free for personal and commercial use.

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Effective Web Design for SEO



January 21st, 2010

Search Engine Optimization (SEO) is important and have great impact on search engine ranking. Not only your web contents and the linkage from other websites, the web design of your website plays an important role to search engine optimization.

You should have a optimized web design which allows search engine spider to crawl your website easily and effectively.

Use CSS Stylesheet

CSS Stylesheet allows you to separate the style of your websites from the web contents. It can definitely easier to maintain your web sites. It is better to keep the CSS stylesheet as an external file and you should also avoid in-line css style. This not only reduce the overall page size but also let spider to crawl your page easily.

External JavaScript

Avoid using Javascript navigation menu. Spiders like plain html file rather than javascript. Some spiders even skip those Javascript. If your menu is built with javascript, you should provide other plain html way to link to the page in your menu. This can give spider an alternate way to access your page. Similar to the CSS stylesheet, it is also better to keep those javascript in an external file.

Optimized Graphics

You should optimize the graphics used in your webpage. This can greatly reduce the overall page size. Remember that search engine spider can read text but they cannot read graphic. If it is possible, you should use text instead of graphics.

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TheSage is a complete dictionary and a multifaceted thesaurus of the English language.

TheSage provides a comprehensive searching mechanism. It allows you to search for a specific word by typing it directly, using a wildcard search, anagram search, phonetic wildcard search.
The program offers a unique structured display of the search result. It used a tree structure with different colors to list out the result of your query. Results of different queries are displayed in different tabs. You can switch between different tabs for reference.

TheSage is a freeware which provide a nice interface, comparatively fast searching speed, and a comprehensive list of words.

TheSage can be runs locally without Internet connection. The software can also be installed into a USB drive and allows you have a portable dictionary and thesaurus.

For further information, you may visit the publisher’s website
http://www.sequencepublishing.com/thesage.html

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Photo – Tai Tam Reservoir



January 10th, 2010

Tai Tam Reservoir

You can find further information of Tai Tam Reservoir from Wiki
http://en.wikipedia.org/wiki/Tai_Tam_Reservoirs

These royalty-free photo can be used freely for personal or commerical.

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Domain name is one of the key for the success of online business. It is the name that others can find/refer to in Internet. You should pick a domain name that can match your business. There are many factors you should consider before registering a domain name.

1. Extension
The domain name extension gives visitors an impression where you are and where is your target market. If you pick a .co.uk or .com.au, you shows visitors that you are come from UK or Australia. If the visitor come from Canada, they may skip your website as you are far away from them.

You should first think about where is your target customer. If you only target on your local market, you should pick a country-specific domain name. This can definitely help your online business for local market. However, if your customers come from worldwide, you should pick a .com domain name.

2. Add Keywords
Adding keywords into your domain name may help search engines in ranking your website. The easiest way is to combine one descriptive word with a keyword to form your domain name.

For example, if you’re running a online business for selling second hand mobile phone. You may choose cheapmobile, cheapphone, secondhandmobile for your domain.

3. Avoid Long Name
Short names is always better. It is hard to find a good short domain name. As mentioned above, you may consider to combine two or three words to form your domain name. Domain name with two words is always easier to remember.

4. Double Check
Try to search your domain name with Google in different combinations or variations. If you combines two words to form your domain name, try to search if there is a domain with a hyphen in between two words. For example, if you want cheapphone, you should also search if some already register cheap-phone.

Another issue you should consider is the plural form. You should if someone already got the plural forms of your domain. If you find something similar, you should think again whether you go ahead with your choice or you pick another domain name instead.
If you go ahead with your choice, your customers may get confused with those variations.

5. Registration
Find a famous domain name registration company with good reputation. Most web hosting companies also help their client to register the domain name. You may ask them to help for registration. You should pay attention on the following two issues.

- Some domain name registration company is the agent only and they just get the customer and then pass the information to another company to process. They only take the margin and provide nothing to you.

- Check and ensure the registration is under your name or your company name. Some agent or web hosting company register the domain under their names. You may get trouble if you want to take back your ownership.

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Photo – Golden-Crested Mynah



January 3rd, 2010

Golden-Crested Mynah

These royalty free photos can be used for personal or commercial.

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It is wise to keep a digital format of your paper documents for backup purpose. Moreover, the digital copy can be accessed easily. You don’t need to get into your file cabinet and search the document one by one.

Scan2PDF enables you to scan paper documents and save them to PDF format on your computer for digital archiving or backup. The process is simple, just scan the document and you can save the document into PDF format.

Scan2PDF is small and fast. It scans your text, and produces an image file. In addition, you can also load images from your hard drive and combine them with a scanned document, or combine multiple documents/images into a single PDF file.

You may take some times to get familiar with the user interface. But this small freeware is definitely a good tools to scan and keep your documents in PDF.

You can find Scan2PDF in following URL
http://www.koma-code.de/index.php?option=com_content&task=view&id=39&Itemid=82

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