As an online business, it is important to accept payment methods aside from credit cards. Nowadays, customers have become a lot more cautious when it comes to online shopping and prefers using their accounts with PayPal. Unfortunately, many online businesses fail to make sales conversion because of limited payment methods.

Accepting different payment methods can provide many benefits:

- Increase Customers’ Confidence

As your business is partner with different payment gateways, customers will consider you a professional and serious online business. They will not worry buying products from you.

- Increase Convenience to Customer

Provides different payment methods make it very convenient for your customer. Moreover, some customers may have bias on some payment gateways. Multi-payment methods give customers more choice on the payment method.

- Faster and More Secured Transactions

Payment gateways are highly-reliable, sales transactions are guaranteed to be secure. It is also much faster than traditional method, like Bank Wire Transfer.

Evinco has published “SME Online Marketing Guide”.

Internet is one of the most important media today. Everyday, business or personal, we will get in touch with Internet. It is a very special media different from newspaper, radio or television. There is no boundary and no time limit. Every one can participate in it. To start business on this media, you need to have completely different techniques. Before going deep into the techniques, do you need an online business?

SME Online Marketing Guide covers the following topics:

• FOREWORD
• 1. Web Hosting
• 2. Domain Name
• 3. Web Site Design
• 4. Content is King
• 5. Web Site Optimization
• 6. Search Engine Submission
• 7. Generate Traffic
• 8. Keep Visitors Stay Longer
• 9. Final Words
• Appendix

Click below to view the full copy of “SME Online Marketing Guide”

Online business success depends on thousands of factors. Price and quality of your product are two important factors. Factors related to your website also play a major role in the success, for example, site popularity, page rank, ordering process, etc. Trust of your website is one of the important factor. People only do business with people who with trust.

There are many ways to boost your online business by building your trust. Here are two ways:

1. Publish testimonials
Testimonial is important and it can build trust of your website. It can greatly increase your sales.

No one wants to buy junk. In the Internet world, in most case, visitors cannot feel/experience the product. You need to clear any doubt in your visitors and show them your product is valuable. Collect and publish the testimonials from your customers, and that will greatly increase trust of your website. Visitors feel more comfortable to shop with your website.

You need to publish these testimonials on your product page which can build up the confidence of the visitors.

2. Offering a guarantee
A research states that 70% of people who sees no guarantee will leave the sales page just because theyU+00A1U+00A6re not convinced!

If your product delivers well, why wonU+00A1U+00A6t you offer a guarantee?
You must earn your visitorU+00A1U+00A6s trust. This is similar to the testimonials.

You can offer different types of guarantee, likes refund guarantee, delivery guarantee to fit your business.

Where to put the guarantee? The home page, product page and ordering page.