1. Don’t bomb the recipient’s inbox.
2. Don’t make it too long. A short but clear message is enough.
3. Don’t use large number of exclamatory or punctuation marks
4. Don’t misspell words or use poor grammar.
5. Don’t use JavaScript or background images.
6. Don’t send irrelevant content.
7. Don’t send emails without unsubscribe links.
8. Don’t harvest email addresses in Internet
9. Don’t email customers after they opt-out.
10. Dont’t swap or rent your email list to others.
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