点击付费广告是最便宜简单的方式宣传您的产品或服务。在点击广告中,首要目标就是目标流量。你想吸引潜在的访客访问您的网页。如果他们是想找其他的东西,你当然不希望他们点击您的广告。若果他们点击你的广告,您便要支付费用。 如何避免这些非针对性的点击量?这就是负面关键字 (Negative Keyword)。
Google 的 Adwords 允许您添加负面关键字。在搜索查询中包含负面关键字,您的广告将不再出现,你可以远离那些非目标流量。您可能会担心负面关键字会导致更少的广告展示。是的,它可能会降低广告的展示,但它给您更为重要的东西,带来优质更配合你产合服务的访客。在AdWords博客,有一篇文章“Everything you ever wanted to know about negative keywords”谈及负面关键字。
以下是列出了一些常用的负面关键字。建议你套用这些负面关键字前,应逐一审查以确保它适合你的业务。
General |
game |
games |
map |
maps |
nude |
porn |
sex |
sexy |
Internet/Social Media |
ebay |
myspace |
utube |
you tube |
Bargain |
bargain |
cheap |
clearance |
close out |
close outs |
closeout |
closeouts |
coupon |
coupon code |
coupons |
discount |
discounted |
free |
free sample |
giveaway |
inexpensive |
liquidation |
no charge |
no cost |
odd lots |
overstock |
promo code |
promo codes |
promotional code |
promotional codes |
samples |
Job Seekers |
career |
careers |
employment |
hiring |
intern |
interns |
internship |
internships |
job |
jobs |
recruiter |
recruiting |
resume |
resumes |
salaries |
salary |
Research Purpose |
about |
case study |
class |
classes |
define |
definition |
diagram |
example |
examples |
history |
how to |
info |
information |
meaning of |
tutorial |
what are |
what is |
wiki |
wikipedia |
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