1. Have a Negative Keywords List Use negative keywords so that your ad does not appear for search terms that are not relevant to you. 2. Pay Attention to Quality Score Higher Quality Score gives you higher ranking with lower cost 3. Separate / Create Keyword Buckets for Each AdGroup You can ensure that the […]
PPC advertisement is cheap and easiest way to promote your product or services. Targeted traffic is your primary goal. You want to attract potential visitors to visit your web page. If they are looking for something else, you don’t want them to click on your ads or you need to pay if they click. How […]