Evinco shares experiences from our professional team, you can utilize the IT/Internet resources, to explore business opportunities.
1. Use Negative Keywords Prepare a list of negative keywords, otherwise you may pay for irrelavent clicks. For example, if you sell website design template. You may put “free” into negative keywords list. 2.Turn off Content Targeting Network AdWords beginners is easy to get loss in the content targeting. You may start the content targeting until you feel familiar with … Read more
When a user type a search query on search engine, they are asking a question and try to find a solution for it. Let take a look on the following real life example. In morning, a man drive his car and go to work but his car broken down with smoke. He then turn on his notebook and search on … Read more
1. Have a Negative Keywords List Use negative keywords so that your ad does not appear for search terms that are not relevant to you. 2. Pay Attention to Quality Score Higher Quality Score gives you higher ranking with lower cost 3. Separate / Create Keyword Buckets for Each AdGroup You can ensure that the text in every ads explicitly … Read more
Following are the terms commonly used in pay per click advertising networks. Familiar with these terminology not only help you manage your ads easily, but also helps to have a better picture on your ads performance. Bid – Bid refers to the amount that advertiser is willing to pay for each click. It is the price you tell AdWords you … Read more
Google Adwords is an easy to use pay-per-click advertisement. You can build and show your advertisement in Search Engine within 30 minutes. As the simplicity and ease of use, many people simply fillin their advertisements and want to get profit from it. But, in fact, many people cannot achieve great profit from and some even get loss on it. It … Read more
PPC advertisement is cheap and easiest way to promote your product or services. Targeted traffic is your primary goal. You want to attract potential visitors to visit your web page. If they are looking for something else, you don’t want them to click on your ads or you need to pay if they click. How to avoid these non-targeted traffic? … Read more
Different wordings may have different impact to your google adwords. Some wordings may help to improve your click-throught rate a lot. Some wordings may only bring you non-targeted traffic. You should carefully review your adwords and pick the correct words. – “Today”, “Now” Search engine users are looking for some update, quick and ready information. You should put some timely … Read more
There are dozens of statistics reported when using the Pay-Per-Click Advertisement, like Google Adwords. For example, click-through rate (CTR), cost per click (CPC), number of clicks, number of impressions, conversion rate (CR), cost per conversion, etc. It is always confusing to handle those number. Actually, two of them are important for you. They are click-through rate and conversion rate. Click-Through … Read more
1. Create a keywords list not only fit to your product or service, but also your business and your competitors. 2. Create a list for those misspelling or typos keywords. 3. Rank #1 brings most clicks but it is expensive. Rank #2-#4 can give you more visitors with less money. 4. Put your keywords into the headline. This can attract … Read more
Pay-Per-Click advertisement (PPC) is very common today. You can always find some advertisement on search engines, web directory, portal site, or many other web site. You can make a PPC easily on Google or Yahooo. They provides a friendly interfaces for you create an advertisement, find keywords, make your bid and provides lot of statistic data. When you post a … Read more