Different wordings may have different impact to your google adwords. Some wordings may help to improve your click-throught rate a lot.
Some wordings may only bring you non-targeted traffic. You should carefully review your adwords and pick the correct words.
– “Today”, “Now”
Search engine users are looking for some update, quick and ready information. You should put some timely keywords into your adwords.
“Today” and “Now” are good choice for the timely keywords.
– “Recommend”, “Suggest”
Creat trust is important for search engine users. If possible, you should add those testimonials or recommendation in the adwords.
Download means the user can get the information fast and instant. This can increase the incentive of user to click on your ad.
– “How to”
Everyone knows “How to” is always a good way to present the information. Use “How to” can easily catch the eye of the search engine users.
If the “How to” matches the users look for, they must click into and look for the solutions.
– “One Steps”, “Two Steps”, “Three Steps”
People like “step by step” procedure. Mentions “One step”, “Two step” or “Three step” in your ad can give user an impression that the information provided is simple and easy to follow.
Don’t use the word “Free” if you’re not provided free stuff.
– Remove Common Words