Understanding CTR and CR on Pay-Per-Click Advertisement
There are dozens of statistics reported when using the Pay-Per-Click Advertisement, like Google Adwords. For example, click-through rate (CTR), cost per click (CPC), number of clicks, number of impressions, conversion rate (CR), cost per conversion, etc. It is always confusing to handle those number. Actually, two of them are important for you. They are click-through rate and conversion rate. Click-Through … Read more