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Negative Keywords Save your PPC Money

PPC advertisement is cheap and easiest way to promote your product or services. Targeted traffic is your primary goal. You want to attract potential visitors to visit your web page. If they are looking for something else, you don’t want them to click on your ads or you need to pay if they click. How to avoid these non-targeted traffic? That’s negative keywords.

Google adwords allows you to add negative keywords. Your ads will not show in seach query that containing negative keywords. You can stay away from those non-targeted traffic. You may worry that negative keywords may result in fewer impression. Yes, it may reduce your ad exposure but it gives you quality traffic, which is more important. In Adwords blog, there is a article “Everything you ever wanted to know about negative keywords” talks about negative keywords.

Follows are the list of negative keywords you may find useful. You’d better review them one by one to ensure it fits your business or not.

General
game
games
map
maps
nude
porn
sex
sexy
 
Internet/Social Media
ebay
facebook
myspace
utube
you tube
 
Bargain
bargain
cheap
clearance
close out
close outs
closeout
closeouts
coupon
coupon code
coupons
discount
discounted
free
free sample
giveaway
inexpensive
liquidation
no charge
no cost
odd lots
overstock
promo code
promo codes
promotional code
promotional codes
samples
 
Job Seekers
career
careers
employment
hiring
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
 
Research Purpose
about
case study
class
classes
define
definition
diagram
example
examples
history
how to
info
information
meaning of
tutorial
what are
what is
wiki
wikipedia

2 Responses to “Negative Keywords Save your PPC Money”

  1. Dan Kerbeh

    i only got less than ten negative keywords before.
    i just simply put free, discount, etc in my list.

    this extends my negative keywords list.
    i never think from this direction likes Research, Jobs
    i can use my money in an effective way.

  2. typoon

    people always think about keywords and ignore negative keywords. nice list to start.

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