There are tons of information in Internet. Why visitors would like to go to other website and not stay on your website? There are many reasons in behind. This article will show you five common mistakes that make visitor leave your website and go to others.
1. Not state clear what product/service provided in your website.
If your website is an online shop, state clear what types of product you sell. If your shop sell different types of product, make a clear and easy-navigation menu for your visitor.
Visitors are busy and always have other choices to go. If they don’t know what is it about, they will leave immediately and will not come back. So, state clear the products you sell in the home page or landing page.
2. Products overload
Put too much products on the web page. Visitors are busy and they don’t filter your information one by one, step by step. Visitors always look for instant information that match their query.
Don’t put everything on one single page. You should separate out the most important product from others. Only put the most important products on your homepage and provides some links to other related products.
3. Complicated ordering process
If you add one more step into the ordering process, visitors have one more chance to quit the ordering process. Visitors won’t spend time to fill in information and make many click to buy something.
You should keep the ordering process as simple as possible.
This is a good reference.
– Check out page,
– Select Payment Method,
– Fillin Shipping info,
– Confirm page
4. Not update
Only latest and update information is valuable. If visitors find your information is out-dated and they will leave. Ensure the information is update and no broken links. You should also check the date of your copyright statement. Is it still 2008 or 2009? Have you post the latest news of your company?
5. No contact information
In some case, visitors likes to have direct communication with a human being. If they cannot find a way to talk with you, they may feel worry. Provides email address and phone number can build customer’s confidence. If they have any question, they can find you via email or phone.