Domain name is one of the key for the success of online business. It is the name that others can find/refer to in Internet. You should pick a domain name that can match your business. There are many factors you should consider before registering a domain name.
The domain name extension gives visitors an impression where you are and where is your target market. If you pick a .co.uk or .com.au, you shows visitors that you are come from UK or Australia. If the visitor come from Canada, they may skip your website as you are far away from them.
You should first think about where is your target customer. If you only target on your local market, you should pick a country-specific domain name. This can definitely help your online business for local market. However, if your customers come from worldwide, you should pick a .com domain name.
2. Add Keywords
Adding keywords into your domain name may help search engines in ranking your website. The easiest way is to combine one descriptive word with a keyword to form your domain name.
For example, if you’re running a online business for selling second hand mobile phone. You may choose cheapmobile, cheapphone, secondhandmobile for your domain.
3. Avoid Long Name
Short names is always better. It is hard to find a good short domain name. As mentioned above, you may consider to combine two or three words to form your domain name. Domain name with two words is always easier to remember.
4. Double Check
Try to search your domain name with Google in different combinations or variations. If you combines two words to form your domain name, try to search if there is a domain with a hyphen in between two words. For example, if you want cheapphone, you should also search if some already register cheap-phone.
Another issue you should consider is the plural form. You should if someone already got the plural forms of your domain. If you find something similar, you should think again whether you go ahead with your choice or you pick another domain name instead.
If you go ahead with your choice, your customers may get confused with those variations.
Find a famous domain name registration company with good reputation. Most web hosting companies also help their client to register the domain name. You may ask them to help for registration. You should pay attention on the following two issues.
– Some domain name registration company is the agent only and they just get the customer and then pass the information to another company to process. They only take the margin and provide nothing to you.
– Check and ensure the registration is under your name or your company name. Some agent or web hosting company register the domain under their names. You may get trouble if you want to take back your ownership.