Sending marketing email and provide products or services information to customers is a cost effective way. Email marketing is used to send your email message to a large number of people manually or through bulk email software.
There are several features you need to consider when buying email marketing software.
1. Sending Speed
In general, you should select a speedy mass mail software. This can save your time when sending your marketing email to large number of customers. It will be better if you can adjust the sending speed. As sending too much email in short period of time may make your internet provider angry.
2. Remove Duplicate Email Address
The software should be able to skip those duplicate email address. Otherwise, duplicate emails may annoy your customer.
3. Email Grouping
The software should allow you to create different group of customer. The customer group feature is important for an effective email marketing campaign. You can send different emails to different customer group easily.
4. Attachment and HTML email
The software should support email attachments because you may need to attach the brochure, price list or catalog in your email. It should also allow you to paste your HTML email directly, this can give you the flexibility to create a marketing email with professional design.
The sending result should be logged and you can check which email address are sent successfully. The software should also provide the tracking feature to see which customers open/read your message.