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Evinco Knowledge Sharing

– Keep it short
One to two paragraphs is good enough. Email with three paragrahs maybe too long for the subscriber to read.

– Relevant
People make subscription on your newsletter and like to receive useful and relavent information. Newsletter should provide help/tips to the subscriber and not only product promotion.

– Subscriber-only Offer
You may provide subscriber-only offer in the newsletter. This can attract people to subscribe and retain in the subscription list.

– Regularly but not too frequent
Send email every four weeks or monthly. This is reasonable and also expectable for the subscriber.

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發送個性化電郵, 從垃圾郵件突圍而出

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