A Quick Check List of Search Engine Optimization

Title Optimization

• – include your company name or site name in the title
• – include keywords
• – make it readable and easy to understand, e.g. Buy XYZ from ABC company

Description Tag Optimization

• – show your unique selling proposition
• – include keywords
• – two to three sentences is enough

Keywords Tag

• – use two or three words phrases
• – don’t spam keywords

HTML Tag

• – use H1 tag, but don’t overuse. One or two is enough
• – use H2, H3 tag for subheader
• – use B tag to highlight important things
• – put keywords in H1, H2, H3 anb B tag

Link

• – provide meaningful anchor text. Don’t use “click here” as anchor text.

Image Optimization

• – adjust the image to reduce file size and keep the looks of image indifferent
• – provide alt text
• – provide title tag
• – use meaning filename

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