Evinco Knowledge Sharing Column Blog

Archive for 2010

Photos – Tree, Grass, Stream

These photos are free for personal and commercial uses.

1. Put continuous effort on SEO
SEO is not a one-time process, you need to commit to the process and make the change regularly.

2. Get web analytics tools
You should have some analytics tools in place to measure the result of seo.

3. Build a site map page
You should have a site map page which lists out all the webpage of your website. This can ensure search engine spider has at least one direct link to the page.

4. No deep structure
Keep your website three levels deep in maximum. This not only helps customer to navigate your website, but also help spider to c

5. Use unique title and description for every web page
Be sure to put some of your keywords into the title and description.

6. Don’t put everything in a single paragraph
Add header and sub-header with h1, h2, h3 tag

7. Use alt text for all your images
Put description of your image into ALT tag.

8. Writ your unique content
Don’t copy from other website. Write your own unique content. This can definitely help your page rank.

9. Provides fresh content
You should keep posting new content and update your page regularly.
It is always better if you can update everyday.

10. Build quality links
One authoritative link can provide more than hundred poor quality links.

11. Don’t pay for links
Use money wisely on other areas, like PPC advertisement

12. Recommendation
Use “recommended products” to link between similar products or articles to increase their relevancy

13. Make SEO-friendly URLs
Put keywords into the URL and use hyphen to separate it.

14. Provides RSS feed
This can help your customer and attract some new traffic.

15. Provides friendly “Page Not Found” page
You may add some page suggestion for your “Page Not Found” page

16. Fix any broken link immediately
You may consider using 301 redirect to redirect those broken link to another page.

17. Provides Redirect page
Don’t just delete the webpage, use 301 redirect to redirect traffic to relevant page.

18. Submit to quality search engine/directories
Google, Yahoo, DMOZ, Bing.

19. Blogging
Start a blog and provide relevant articles to your website/business.

20. Social Media
Use facebook, twitter, digg to spread your product information wisely

21. Be patient
You cannot get instant effect with SEO. It may takes a month to see the result.

It is important to have your website compatible with different types of browsers, such that it looks nice under different environments. However, there are many browsers, like Internet Explorer, Firefox, Safari, Chrome, Opera, etc. They also have different versions. The scenario is even complicated with different operating systems.

How you can ensure your website looks nice under different browsers, versions and OS?
How to perform a cross platform browser test?

BrowserShots is your solution.
http://browsershots.org/

It is a free web application. You simply types your web address and select the browser you would like to test. There are over 70 combination of browsers/version/OS for chosen. You can also specify the screen size, color depth, javascript/java/flash support.

After making your choice, click “Submit” to proceed.
It will make the screen capture of your website in the selected browsers. When all the job is completed, you will be provided with a zip file includes all your screen captures.

1. Title
Title will be shown in search results. You should put your keywords inside the Title tag. It is better to put keywords as close to the beginning.

2. URL
You should use keywords as part of the web address, URL. Search engine consider the keywords in URL and treat it as one of the important factors. For example, if you’re selling old mobile and choose “old mobile” as keywords, you can
- choose your domain name, www.old-mobile.com
- use it as sub-directory, yourdomain.com/old-mobile/index.html
- use it as webpage name, yourdomain.com/old-mobile.html

3. Heading
Use keywords in your H1, H2, H3 tags. Search engine counts those header as important factors which can affect your ranking. You should make use of headers to show your keywords.

4. Text in Anchor Link
This is another important factors. Search engine treats those link as the importance of the target page. You should use keywords within those anchor text.

5. Text in ALT
Search engine spiders cannot read the information in your image. You should put the description in the ALT tag. Put keywords into the ALT tag can let search engine knows the image is related to your keywords.

6. Beginning of contents
Search engine considers those information at the beginning is more important than those at the end.
You should also put your keywords in the beginning of your contents.

7. Density
Keywords density normally fall into 3-7%. If your pages has keywords density over 10%, search engine spider may think that it is keywords spamming.

8. Synonyms/Alternatives
You should find those synomyms or alternatives and also put them into your webpage.
For exmple,
- mobile and phone
- christmas and xmas
- computer and pc

Photo – Cotton Tree



March 1st, 2010

Cotton Tree (Bombax ceiba)

These photos are royalty free for personal or business use.

To improve your productivity, you may put different shortcut on your computer desktop and you can easily locate the program or files. But you cannot put everythings on your desktop. You may only put those frequently use program or files on your desktop. If you are looking for other programs or files, you may need to search via Start Menu or Windows Explorer. Launchy is a free software which can help you to launch programs or files easily.

Launchy is a free program launcher. It allows you to launch your programs, documents, files, folders, and bookmarks with just a few keystrokes. You can forget about your start menu, the desktop icons and even your file manager. Launchy create index for your programs and other files. You can simply types in the Launchy, it will lists out the relevant programs or files for you.

It will hide automatically after use. You can hit Alt+Space to bring it forward.

There are other useful features in Launchy
- Search Google, Yahoo, Msn
Type Google or Yahoo then hit Tab, type your query and hit Enter.
It will load your browser accordingly.

- Check the weather
Type in Weather, then hit Tab, then city or zip code and hit Enter.

- Browse your computer
Type in C:, then hit Tab, then a folder or file, and continue

- Built in calculator
For example, type 1+2, it will show 3 immediately

- Index your music, pictures, bookmarks, and folders
Under My Documents\ folder or your custom folders.

Launchy can be found in
http://www.launchy.net/

USB Safeguard enables you to encrypt and password protect sensitive data on your USB drive.

This is a free protection tool for your USB drive. You can select the folders to be encrypted in your USB drive and set a password to protect it. USB Safeguard uses 256-bit AES encryption to protect the data. You don’t need to install the software in your machine, it runs directly from your USB drive.

There are other features which enhance the security of your USB drive.
- delete the original files with the builtin file shredder
- run Internet Explorer without leaving any Internet traces/history on the computer
- provides on-screen keyboard for secure password input

Download this freeware from
http://usbsafeguard.altervista.org/

Chinese New Year Decoration

1. Use web safe colors, so that your design is shown as you want
You can check the web safe color here
http://www.permadi.com/tutorial/websafecolor/

2. Test your web pages in different types and versions of web browsers
You may test it with
http://browsershots.org/

3. Keep graphics files small.
This is a tools for image optimization
http://www.sitereportcard.com/imagereducer.php

4. Ensure your website display well with different types of screen resolution
http://www.yournew.com/resolution_test.cfm

5. Make your webpage load faster. Don’t put too much graphics or other objects
You can test your webpage speed here
http://www.selfseo.com/website_speed_test.php

Photo – Hong Kong Sunset



February 7th, 2010

Hong Kong Sunset

These photos are free for personal or commercial use.