Many email services or software allow users to block images. User need to click a button in order to display the image in the email. How to handle Image Blocking in Email Marketing? 1. Don’t rely solely on image in your email. You should also write your marketing message in text. 2. If you use [...]

- Keep it short One to two paragraphs is good enough. Email with three paragrahs maybe too long for the subscriber to read. – Relevant People make subscription on your newsletter and like to receive useful and relavent information. Newsletter should provide help/tips to the subscriber and not only product promotion. – Subscriber-only Offer You [...]

1. Keep Images Light No matter you embeded the image into email or make a url reference to your web site, you should keep the image size smaller. It is important as nobody will wait for 10 or 20 seconds to load the image. Most graphics software provides optimization tool to compress and reduce the [...]

Email subject is the first things the recipient read when viewing your message. An eye-catching subject line can raise the recipient’s attention and greatly improve the open rate. A email subject shout short, descriptive, and encourage the reader to open and read your message. Not to use the word “free” As “free” is often considered [...]

Many people says they need to send million emails out for email marketing events. Even the response rate is low, they still can get substantial amount of response. As the flood of junk mail, internet service provider and also end user install different spam filter to get rid from the junk. This also reduce the [...]

An email marketing campaign is one of the cheapest ways that can be used to promote product to customers. Even it is cheap, you still need to take every steps to achieve a higher success rate. To perform a success email marketing campaign, you need to have: – comprehensive recipients list – good email software [...]

1. Don’t bomb the recipient’s inbox. 2. Don’t make it too long. A short but clear message is enough. 3. Don’t use large number of exclamatory or punctuation marks 4. Don’t misspell words or use poor grammar. 5. Don’t use JavaScript or background images. 6. Don’t send irrelevant content. 7. Don’t send emails without unsubscribe [...]

1. Send more email is better People may think that if they send more email out, their message has a higher chance to be delivered to the customer. They can have a higher business opportunities. This is not the truth. If you send many email to your subscribers, they may simply drop your email or [...]

Sending marketing email and provide products or services information to customers is a cost effective way. Email marketing is used to send your email message to a large number of people manually or through bulk email software. There are several features you need to consider when buying email marketing software. 1. Sending Speed In general, [...]

1. The Rules Know your country regulations regarding to the unsolicited email or email marketing. Follow the rule and respect the rule. 2. Double Opt-In After user fill in the subscription form of newsletter, a confirmation email is sent to the user. User need to confirm his subscription in the email. “Double Opt-In” eliminates the [...]